CA NeWs Beta*: Engage Employees Like Customers

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Tuesday, January 10, 2012

Engage Employees Like Customers

The same techniques for earning customer loyalty also work when
engaging employees. After all, both efforts depend on treating people
with respect. Here are two ways to use customer service tactics to
improve relationships with employees.
Get real-time feedback. Don't wait for the annual employee survey to
ask people what they think. Conduct regular surveys that respect
employees' time and only ask the few questions that yield the most
important insights. This will generate a steady stream of ideas for
improvement.
Make engagement a priority for frontline managers. If customer service
is a top priority for frontline managers, employee loyalty should be
as well. Don't delegate the effort to HR. Instead, ask those who
closely interact with employees to make sure they're engaged.

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