Accounting firms spend 2.7% of net revenues on marketing
Accounting firms devote an average of 2.7% of net revenue to marketing
and sales, according to a report from the Association for Accounting
Marketing. The middle 50% of participants devote 1.7% to 3.3%. The
report also includes salary data for marketing partners, chief
marketing officers, marketing directors, marketing managers, marketing
specialists, marketing coordinators, sales coordinators and business
development managers.
Accounting firms devote an average of 2.7% of net revenue to marketing
and sales, according to a report from the Association for Accounting
Marketing. The middle 50% of participants devote 1.7% to 3.3%. The
report also includes salary data for marketing partners, chief
marketing officers, marketing directors, marketing managers, marketing
specialists, marketing coordinators, sales coordinators and business
development managers.
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