Accounting firms spend 2.7% of net revenues on marketing
Accounting firms devote an average of 2.7% of net revenue to marketing
and sales, according to a report from the Association for Accounting
Marketing. The middle 50% of participants devote 1.7% to 3.3%. The
report also includes salary data for marketing partners, chief
marketing officers, marketing directors, marketing managers, marketing
specialists, marketing coordinators, sales coordinators and business
development managers.