IPO Pricing Impact
Will PSU offers get oversubscribed?
The Bihar election results seem to have jolted the National Democratic
Alliance (NDA) into realising that people are fast losing patience with
the absence of strong economic reforms that swept the BJP-led
(Bharatiya Janata Party) government to power. The slew of decisions
announced since then includes easier foreign direct investment (FDI) in
15 sectors via the automatic route, reviving 34 stalled road projects,
some relief for exporters and restarting the public sector disinvestment
programme. The Cabinet has approved a 10% sale of its holding in Coal
India Limited (CIL). This is expected to fetch over Rs20,000 crore,
bridging a part of the gap in the disinvestment target of Rs69,500 crore
announced for the year, of which divestment worth only Rs12,600 crore
has happened so far. It has also cleared an initial public offering
(IPO) of 2.26 crore shares, plus a sale of the 1.13 crore shares held by
the government in Cochin Shipyard Ltd (CSL).
Despite the usual protests from trade unions, the disinvestment
programme will be the easiest to accomplish. After all, success is
guaranteed as long as Life Insurance Corporation (LIC) can be ordered to
buy the shares. It is a matter of embarrassment that the government has
to resort to such cosmetic disinvestment, when ‘ease of doing
business’, ‘Make In India’ and ‘minimum governance’ have been the
slogans that brought the NDA to power. The single most important reason
for this is aggressive pricing. At Moneylife, we believe that investors
have nothing to lose by avoiding IPOs because bankers and promoters have
always priced IPOs expensively.
Of the 16 IPOs so far this year, eight fell on listing and continue to
quote at a discount to the offer price. Fortunately, of the three big
IPOs in October-November, InterGlobe Aviation (Indigo Airways) and SH
Kelkar, the perfume company, posted smart gains. This is a positive
development for the primary market. Good IPO pricing requires companies
to leave something on the table to attract new investors on listing; but
neither investment bankers, nor large institutional investors, who have
a say in pricing, have cared about this, for over a decade. Sensible
pricing obviates the need for unworkable safety-nets that attempt to
eliminate the risk of a high-risk-high-return investment.
Consequently, retail and employee quotas in IPO offerings remain
undersubscribed, even when institutional and HNI (high net-worth
investors) quotas are hugely oversubscribed. When it comes to public
sector undertakings (PSUs), institutional investors are rather more
sceptical about the investment opportunity, while retail investors are
likely to have more faith in a sarkari company. This is probably why the
Securities and Exchange Board of India (SEBI) has, finally, woken up to
the disinterest of retail investors in IPOs. Ironically, media reports
suggest that SEBI believes that the problem is with the marketing,
rather than pricing, of IPOs and plans to take it up with the investment
banking industry at its annual summit.
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