Vacancy for CA in RBL Bank

KEY RESPONSIBILITIES

1. Achievement of incremental number and value targets for Liabilities (CA, SA, FD); Assets (Home, Auto & other assets) and Fee Products (MF, LI, GI, Gold & other fee products)
2. Prepare and monitor Sales plan for the branch
3. Build a healthy asset and liability book.
4. Increase market share in the catchment area (3 to 5 kms radius)

1. Major Activities – Sales & Business Development:
   1. Sales Planning :
   2. Prepare and track product wise - liabilities, assets & fee – AOP for the full financial year.
   3. Commerce and catchment mapping
   4. Prepare and review monthly activity calendar of outbound activities of BSM / JO
   5. Roll out MOP for outbound and inbound sales on 1st of every month followed by weekly and monthly reviews.
   6. Review all employees in branch quarterly.
   7. Review productivity of BSMs / BOM’s/ JOs on a weekly basis.
   8. Review and handhold BOM’s & BSMs on a daily basis and Sales Officers (JOs) on a weekly basis.
   9. Conduct Daily Morning Huddles to discuss daily plan and agenda for employees.
   10. Ensure proper on-boarding of all new customers acquired.
   11. Sale of 3 products per customer within 90 days of account opening.
   12. Track inflow outflow reports, account closures, FD renewals, FD closures, overdue FD, locker occupancy, Sales and thus daily business generation
   13. Maintain quality of customer acquisition through sourcing mix and on-boarding process.
   14. Monitoring DSRs on a regular basis.
   15. Lead management proper assignment and closure of leads.
   16. Tapping markets or customer segments within the catchment of the branch, which are hitherto untapped, to increase the GL Base of the branch.

Principal Accountabilities – Customer Service :

1. Manage Key Branch Relationships
2. Ensure Wait Time within permissible limits as per segmental service approach
3. Ensure Wait Time within permissible limits as per segmental service approach
4. Achievement of branch Customer Service Scores target
5. Nil Critical Requests at branch
6. Nil Escalations at branch and complaint handling
7. Make 10 customer visits every week (Top 20% of profitable customers of branch) to maintain and enhance the relationships.
8. Scrutinize all service requests and AOFs being sent to RPC to ensure NIL rejections.
9. Conduct customer engagement program - every month.
10. Lobby Management to be done daily during peak hours.
11. Prepare staff roister, leave calendar and maker-checker seating arrangement
12. Inculcating first contact resolution and adherence to customer service mantras by employees at branch
13. Resolve customer queries through internal escalation matrix for enhanced service experience for customers
14. Implement usage of Product Database among employees for instant resolution of customer’s queries

Principal Accountabilities – Compliance & Risk Management :

1. Ensure operations, risk control and process adherence at branches
2. Branch Audit scores
3. Fraud prevention
4. Ops risk monitoring
5. RBI audits, inspections and incognito visits
Major Activities – Compliance & Risk Management
1. Ensuring operations and Risk control at branches in line with internal and regulatory guidelines as per Operations Manual and e-circulars issued from time to time
Checking, authorizing and verification of various reports
Irregularity report – Daily
Exception report – Daily
TOD reports – Daily
Pending IBRs to be responded – Daily
• Second level verification of Mitra Committee Report- Daily
• Format F (Expenditure) – Monthly
3. Updation, maintenance and periodic checking of important registers

• Fake notes register
• Branch book

• Complaints register/ book
• Visitor book
Maintenance of keys of

Fake note box
ockers.
Physical verification of various security items
Surprise physical verification of cash, foreign currency, keys, gold coins, jewel loan packets and welcome kits – Monthly
Physical verification of original and duplicate keys – Quarterly
Physical verification of locker master keys and vacant locker keys – Quarterly
Checks to be done in respect of asset servicing
Non DRO branches- unreconciled open items as per data received from COPS-Repayment team
Ensuring that at least one authorized signatory available in the branch for signing NOC

Account sourcing – authorizing the KYC documents by checking the genuineness of the customers at the time of account opening
Monitoring outstanding long pending entries in office accounts
Checking all outstanding EDD cases (money laundering)
Clearing his/ her tray for all pending approvals
Closure of Key Audit Findings from IAD audits and observations of RRM visits
Quarterly compliance to audit requirements
Proper handling and reporting of RBI, and other regulatory audits at branches
Creating awareness among employees on fraud prevention, password protection and branch security
 Principal Accountabilities – Branch Profitability :

1. Growth in NII ( Net Interest Income) for branch 
2.  Growth in Asset business through branches

3. Increase Fee Income

4. Ensure Opex optimization

5. Manage cost of cash holding at branch

Major Activities – Branch Profitability :

1. Enhance for CASA and Time Deposits through service led Sales at branches

2. Monitor daily inflow and outflow reports, GL reports and Day Book reports

3. Incremental growth in, home loans and auto loans sourcing at applicable locations

4. Activate specialized desks depending upon the catchment to generate fee income

5. Ensure optimal cash holdings at branch so as to reduce idle cash lying at branch

6. Increase in third party product penetration to enhance fee income opportunity

Principal Accountabilities – Brand Administration :

1. Adhere to standardized Brand guidelines - inside the branch and outside the branch

2. Branch upkeep and maintenance – spic & span

3. Availability of necessary infrastructure in branch

Major Activities – Brand Administration :

1. Monitor external appearance of the branch – fascia, directional signage, entrance, parking area

2. Review in Branch Look & Feel – lobby area, merchandising calendar for posters, seating arrangement etc on a daily basis

3. Proper ATM upkeep, notice board and posters

4. Ensure proper functioning of all branch equipments – PC, Printers, Xerox Machines, scanners, AC, DQM, CDM etc

5. All employees to be dressed well.

6. Ensure adherence guidelines at all workstations, storage area and common area
Principal Accountabilities – Capability Building & Manpower Management :
Team Building
Training and Development
Manpower Planning
Major Activities – Capability Building & Manpower Management :
Mentor / ensure mentoring of new joinees for first three months.

 2. Job rotation for all employees once in six months
 3. Briefing all employees on their role and expectations from them
 4. Give structured feedback to employees on a regular basis
 5. Conducting Saturday Workshops and in house training programs
 6. Certification of employees on AMFI, IRDA and mandated E-Test and E-Learning by all employees in branch
 Performance Indicator Measure
 1. Retail P&L
 Net interest Income Percentage achievement against target
 Fee Income Percentage achievement against target. We may need to include cross sell somewhere
 2. GL Size of branches
 Current Accounts • Number of accounts
 • Incremental growth in balance
 • Average balance of account (Quality of account)
 Savings Accounts
• Number of accounts
 • Incremental growth in balance
• Average balance of account (Quality of account) what about salary accounts.

Term Deposits
• Retail penetration of deposits sourced
• Incremental growth in deposits
3. Asset Targets (Specific to region being handled)
Home Loans • % disbursement achievement against target. Please include loans against collateral
 Auto Loans • % disbursement achievement against target
 Personal Loans • % disbursement achievement against target
 4. Overall Branch Health
 Customer Service Branch customer service scores
 Compliance IAD Audit Scores and fraud prevention scores

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