Here's why discounts, low prices may not be viable for e-commerce sites in the long run
Press Trust of India
IBN Live - IBN Live - Sun Feb 15 15:30:00 UTC 2015
E-commerce companies have incurred combined losses of around Rs 1,000 crore due to heavy discounting strategy and this model is not feasible in the long run, a PwC report said. "Offering lower prices will not be viable in the long term. Despite luring in customers in the initial stages, lower...
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