Think Creatively by Using Both Sides of the Brain

Source: HBR

Creativity is not genetically encoded. Anyone can learn to think
creatively. The key is to use both the left and right hemispheres of
the brain: logical and intuitive, respectively. Start by immersing
yourself in a problem. Use the logical left side of your brain to
understand what you know about the topic. Then switch to the right
side by distancing yourself from the issue and mulling over the
information. Exercise is a good way to access the visual nature of the
right hemisphere. It often leads to an "ah-ha moment" where you see a
new solution. Then switch back to the left hemisphere to challenge
your creative breakthrough with rational thinking.