IDEA Cellular is a publicly listed company, having listed on the
Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in
March 2007.
Idea is the 3rd largest mobile services
operator in India, in revenue terms, and recorded a subscriber base of
over 78 million as on end November '10.
It became a pan-India integrated
GSM operator covering the entire telephony landscape of the country,
and expanded its NLD and ILD operations in FY 2010. During the year,
Idea increased its revenue market share by over 1%, despite stiff tariff
war in the market.
The company has won license to offer
3G services in 11 service areas, which generate over 81% of the
company's total revenue. Idea's 3G services will be launched in the year
2011.
Idea's strong growth in the Indian telephony market
comes from its deep penetration in the non-urban and rural markets.
Idea has the highest share of rural subscribers as a percentage of total
subscribers, amongst other GSM players. In fact, two out of every three
new subscribers now come from non-urban market.
Idea's
innovative and revolutionary VAS offering has been a major growth
driver. Be it Mobile TV, which was launched for the first time in India
on the Idea network; exhaustive Music library in multiple languages;
DTs/ RBTs; and other content download from the world of Cinema, Music,
Cricket etc. - Idea has consistently grown its VAS revenue. Its revenue
share of VAS is now higher than the industry average.
Idea
offers seamless coverage to roaming customers traveling to any part of
the country, as well as to international traveling customers across over
200 countries. Idea's partnership with over 400 operators ensures that
customers are always connected while on the move, within the country or
other parts of the world.
IDEA is the winner of 'The
Emerging Company of the Year Award' at The Economic Times Corporate
Excellence Awards 2009. IDEA Cellular also received the prestigious
Avaya Global Connect Award for being the 'Most Customer Responsive
Company' in the Telecom sector in the year 2010. The company has
received several other national and international recognitions for its
path-breaking innovations in mobile telephony products & services.
It won the GSM Association Award for 'Best Billing and Customer Care
Solution' for 2 consecutive years. It was awarded 'Mobile Operator of
the Year Award - India' for 2007 and 2008 at the Annual Asian Mobile
News Awards.
IDEA Cellular is an Aditya Birla Group
Company, India's first truly multinational corporation. The group
operates in 26 countries, and is anchored by over 130,600 employees
belonging to 40 nationalities. The Group has been adjudged the '6th Top
Company for Leaders in Asia Pacific Region' in 2009, in a survey
conducted by Hewitt Associates, in partnership with The RBL Group, and
Fortune. The Group has also been rated 'The Best Employer in India and
among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street
Journal Study 2007